Senior Brand Strategist
Help clarify complex brand questions and turn strategic direction into systems that clients and teams can use.
Why the Role Exists
The capability this role helps build.
IICS needs a senior strategist who can see the system behind a visible brand brief, frame the real decision and help build direction that becomes usable across communication, organization and growth.
Contribution and Outcomes
What success looks like.
Frame complex challenges
Turn ambiguity into strategic questions and decision criteria.
Shape direction
Lead research synthesis, positioning, narrative and strategic architecture.
Make thinking usable
Help others apply the direction through clear systems and feedback.
Responsibilities
Recurring work connected to outcomes.
Diagnose
Review business, audience, market and brand context.
Frame
Define the real decision and strategic tension.
Choose
Develop positioning, value proposition and narrative choices.
Build
Translate direction into systems, frameworks and tools.
Collaborate
Work across creative, technology, growth and client teams.
What Good Fit Looks Like
Required and preferred criteria are separated.
Required
Strong strategic reasoning · clear writing · client leadership · ability to turn ambiguity into structured decisions.
Useful
Experience with AI-enabled research, brand systems, regional work or multidisciplinary transformation.
Application Process
What to submit and what happens next.
Application
CV, short note and optional portfolio.
Initial review
Role fit and evidence review.
Interviews
Strategic discussion and practical work sample if required.
Decision
Final communication and next steps.
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